MARKET & COMPETITIVE INTEL
MARKET PLAN
(for SaaS companies)
Identify high-potential markets with our market intel. Optimize budgets, maximize impact.
Market Planning with purpose
Estimate the market size and potential
Calculate the relevant TAM, SAM and SOM
Identify market segments with the most potential
Identify Market segments that have the highest adoption of the product category
Estimation of Market size:
The Market size for an offering are estimated by means of TAM, SAM and SOM.
TAM - Total Addressable Market
SAM - Serviceable Addressable Market
SOM - Serviceable Obtainable Market
The above are calculated by means of Top down approach and Bottom up approach.
Market Feasibility analysis:
We evaluate attractiveness of Market segments based on:
Market Potential:
- Market segment size
Competitive Landscape:
- Strength of existing competitors
- Competitor presence in region
Company Fit and Go-To-Market:
- Ability to market to that segment
Based on the above, we get information on the most attractive Countries, Industries and Company size segments.
Using similar products versus whole product category approach:
There are two ways of evaluating market segments:
1. Evaluating market segments based on the whole product category. This shall include products which cater to very different segments than ours, and may have product features which are much different than ours.
2. Evaluating market segments based on similar products i.e. products similar to ours or similar to where we see our product reaching in the near term. This shall include products which cater to same or similar segments like ours, and have product features which are similar to ours.
From the above approaches, we adopt the Approach number 2 mainly because it restricts us to market segments that are addressable by our product now and in the near term, as opposed to Approach number 1, where market segments are more a reflection of the overall product category.
Market Player Benchmarks:
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Digital marketing:
We try and determine the level of effectiveness of digital marketing of each market player by means of relevant stats such as Website rank, Backlink scores, followers on LinkedIn and presence of CX function.
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Funding and Financials:
We gather the latest information on funding rounds for privately owned market players. We gather the most relevant financial metrics for market players which are public companies.
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Org Intelligence:
Our Org Intelligence offering empowers you with insights into the people strategies of your key competitors. We leverage a powerful combination of market and account intelligence to provide data on the following for your peer companies or competitors: Work experience levels, Workforce composition and corporate focus, Offshoring strategy, Employee growth trends.