SMART GTM

Are you a B2B technology company struggling to identify and prioritize your most promising mid-market accounts? In today's competitive landscape, it's more critical than ever to have a clear understanding of your ideal accounts profile and to focus your sales and marketing efforts on the accounts that are most likely to convert.

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Introducing a Data-Driven Approach to Mid-Market Account Scoring:

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Our unique methodology leverages third-party market intelligence data and information to provide a comprehensive and objective assessment of your mid-market prospect accounts. We go beyond traditional frameworks like BANT and MEDDIC, using a set of carefully designed evaluation buckets that are tailored specifically to the needs of B2B technology companies.

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Our Approach:

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We score each prospect account based on their performance across these relevant subject areas:

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Subsequent to this, we evaluate each account based on the following evaluation buckets:

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• ICP Plus: Ensuring strong alignment with your ideal customer profile.

• Contact Influence: Identifying key decision-makers and influencers.

• Ability to Spend: Assessing financial capacity and willingness to invest.

• Recent Signals: Capturing timely indicators of buying intent.

• Need or Interest Indicators: Validating the prospect's need for your solution.

• Revenue Potential: Estimating the potential value of the account.

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Benefits of Our Approach:

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• Improved Sales and Marketing Efficiency: Focus your resources on the accounts that are most likely to convert.

• Increased Revenue: Win more deals and grow your business.

• Reduced Customer Acquisition Costs: Optimize your sales and marketing spend.​

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