SMART GTM

In the dynamic and competitive landscape of the SaaS industry, Pricing is not just about setting a price tag; it's about unlocking optimal value and driving business growth. We have the knowledge to help SaaS companies design pricing structures which align with value proposition, resonate with target audience and maximize revenue potential.

​

Go beyond pricing as a Tactical element:

 

Engineer a complete B2B SaaS monetization system—integrating value-based metrics, strategic packaging, and optimized models—to capture your full economic contribution, accelerate ARR velocity, and secure durable market leadership.

 

The Strategic Imperative - Transforming Pricing from tactics to a strategy:

​

The sophisticated interplay of how you price, package, measure, and contract value—is a primary determinant of competitive success and enterprise value.

Sticking to simplistic cost-plus, reactive competitor-following, or legacy pricing models actively leaves value on the table and leaves room for vulnerability in many deal scenarios.

 

Why typical tactical Pricing techniques fail to leverage full potential:

 

Value Leakage: Pricing disconnected from analyzed & quantified customer ROI (e.g., productivity, cost savings, revenue generation) and perceived value.

 

Ineffective Metrics: Relying on units (e.g., basic seats) that don't reflect usage intensity ("Metric Density"), fail to scale with customer success, misalign with the value chain (Input vs. Output metrics), or don't meet other criteria.

 

Suboptimal Packaging & Tiering: Feature bundles not aligned with user objectives or personas, suboptimal "Expansion Axis" design hindering upsell.

 

Operational & Commercial Friction: Accrual of commercial complexity from inconsistent configurations and contracts, hindering agility and challenges associated with implementation.